Pranay Gupta
I direct the idea. AI helps me build it.
Creative strategist at Neofox Media, on Sunburn, thumpN, Shangri-La and Nucleya. I also direct brands and build their software with AI.
[ What I do ]
[ Selected work ]
Every campaign stands on one true line.
At Neofox Media I work on campaigns for Sunburn, thumpN, Shangri-La and Nucleya. Whatever the brief, I start the same way: find what people already feel, then say it better than they could.
- Listen
Comments, reviews, group chats. The insight is usually already there.
- Sharpen
Cut it down to one line a stranger would repeat.
- Stretch
Carry that line into film, social, on-ground and PR.
- Measure
See what moved people, then do more of that.
I use AI to ship what used to need a team.
I'm not a developer. I decide what gets built and how it should feel, direct AI to build it, and check every screen myself.
Catalogue website
Eyora website
Eyora carries 524 frames. I designed a catalogue where each one is easy to find, then directed AI to build it, brand by brand.
- Year
- 2026
- Built with
- Claude Code
- Result
- 100+ visitors a day
Staff platform
My Eyora
One kiosk and one app run attendance, leave and payroll across the stores. Nothing is edited in place, so every payslip can be explained later.
- Year
- 2026
- Used by
- Staff, HR and the owner
- Rule
- Corrections, never edits
Billing and GST
Terra
Built to replace BUSY across three stores. Planned screen by screen, then built with AI one module at a time.
- Stores
- 3
- Status
- In build
- Cut-over
- 1 April 2027
Budgeting app
Ledger
I wanted a budget that makes impulse buys wait. So I named it, designed it, built it and wrote its launch pamphlet.
- Year
- 2026
- Platform
- Installable web app
- Status
- Live
Screenshots use sample data and placeholder names.
- Claude
- Cloudflare
- Photoshop
- Illustrator
- InDesign
- CorelDraw
- Canva
From the newsroom to creative direction.
I started as a reporter on The Hindu's education beat. I still work like one: find the story first, then build whatever tells it best. Graduated in July 2026.
Experience
- Creative StrategistNeofox Media2026
- Creative direction, design and buildEyora Wearables2026
- FounderKalādo, my own studio2026
- Designer and marketing internARIEL Lenses2025
- Jr. Reporter, education beatThe Hindu2024
Education
- BA Journalism and Mass CommunicationVivekananda Institute of Professional Studies. GPA 9.4/102023 to 2026
- Head Student CoordinatorPlacement Team and Cultural Committee2024 to 2026